I Communications Day on Philanthropy

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The I International Day on Communication and Philanthropy is an event organized and promoted by the Barrié Foundation in collaboration with DAFNE (Donors and Foundations Networks in Europe), AEF (Asociación Española de Fundaciones), EFC (European Foundation Centre) y Dircom (Asociación de Directivos de Comunicación), and with Alto Data Analytics as technology partner.

A special component of the I International Day on Communication and Philanthropy will be the participation of students from three Galician high schools, who will present projects related to different aspects of philanthropy that they prepared during the preceding months. #FOCUS ON FOUNDATIONS AMONG FUTURE GENERATIONS.

One day earlier, and also as part of its 50th anniversary events, the Barrié Foundation will host the 6th General Conference of the AEF (Spanish Association of Foundations), the most important annual event in this field in Spain. Having completed their registration, participants in the Communication Day will also be able to attend the General Conference and the concert performance at the cathedral of Santiago on November 23rd.
 
PROGRAMME (with simultaneous translation and with sign language)

10:00 h  Welcome and introduction.

10:15 h – 11:15 h  Panel 1 – Lecture and debate

DAFNE, A GLOBAL VIEW ON MAJOR COMMUNICATIONS CHALLENGES EUROPEAN FOUNDATIONS FACE
María Cano, Director of Communications. Asociación Española de Fundaciones (AEF).
Anke Pätsch, Director of Media and Communications, Bundesverband Deutscher Stiftungen e.V. (Association of German Foundations).
Beate Eckhardt, Director of Swiss Foundations (Association of Swiss Grant-making Foundations)
ModeratorCatherine Lennon. Director of Communications, European Foundation Centre.


#FOCUS ON FOUNDATIONS AMONG FUTURE GENERATIONS

Brief presentation by high-school students. *

11:15 h – 11:45 h Coffee break

11:45 h  – 12:45 h  Lecture
LEVERAGING INFLUENCE: HOW COMMUNICATIONS CAN MAGNIFY YOUR IMPACT
Neill McG. Coleman. Vice President, Global Communications, The Rockefeller Foundation.



12:45 h  - 13:45 h  Panel 2  – Lecture and debate
GLOBAL VIEWS TO IMPACT LOCALLY
Jesús N. Arroyo González. Corporate Director of Communications and Marketing, Fundación Bancaria "La Caixa"
Guillermo Nagore Ferrer. Director of Brand, Communications and Experience, Fundación March
Sebastián Cebrián, General Director Dircom.
Moderator: Suzana Mihalic. Director of Communications and Corporate Image, Fundación Barrié

 
#FOCUS ON FOUNDATIONS AMONG FUTURE GENERATIONS

Brief presentation by high-school students. * 

13:45 h  – 15:00 h  Networking lunch.

15:00 h   – 16.00 h  Panel discussion -- presentations and debate
PHILANTHROPY AND THE MEDIA
Charles Keidan, Editor Alliance Magazine.
Miguel Castro, Senior Officer Global Media Partnerships, Communications of the Bill & Melinda Gates Foundation.
Sarah Murray, contributor to the Financial Times and the Economist Group.
Moderator: Gonzalo Fanjúl, researcher and anti-poverty activist, Policy Director at ISGlobal and co-founder of the Fundación porCausa.



#FOCUS ON FOUNDATIONS AMONG FUTURE GENERATIONS
Brief presentation by the high-school students. *

16:00 h – 17.00 h  Workshop
CASE STUDY "DATA SCIENCE: COMMUNICATION AND PHILANTHROPY IN THE NEW DIGITAL WORLD"
Institution: UN-Water
UN-Water is the United Nations inter-agency coordination mechanism for all freshwater related issues, including sanitatio.
Anna Nylander, Digital and Community Manager, UN-Water
Alejandro Romero, CEO, Alto Data Analytics.
The case study encompasses concepts such as transparency, crisis communication and communications with young audiences.

17:00 h – 17:30 h  Coffee break

17:30 h  - 18:30 h  WORKSHOP AND PRESENTATION OF CONCLUSIONS
The workshop is a practical work session based on the case study the UN-Water digital campaign. It is designed by the UN-Water team and Alto Data Analytics and will be directed by Alejandro Romero, CEO, Alto Data Analytics.


#FOCUS ON FOUNDATIONS AMONG FUTURE GENERATIONS. HOW TO COMMUNICATE WITH FUTURE GENERATIONS?

We all know that Youth = Future, and that communicating with future generations is becoming increasingly complex.

The Barrié Foundation invited three high-schools to visit the foundation over the course of a morning and to see, up close and in detail, what a foundation is, what it does and what its goals are. The students became familiar with the different areas of activity (Education, Social Action, Science, and Heritage and Culture). Later they visited the center, including staff and executive offices, where they were received by the president of the Barrié Foundation. With this initiative our aim is for students to become familiar with the foundation from within and on a first-hand basis. Each school was assigned a subject to work on in the classroom:

Subject 1
What is your perception of foundations?

Subject 2
What do you expect from foundations?

Subject 3
How would you like foundations to communicate with you?

Over the course of the 1st International Seminar on Communication and Philanthropy, representatives from each school will present their findings in formats that they choose by themselves (verbal presentations, videos, sketches, etc.).
The goal is to allow young people to express themselves. We want them to learn, but we also want to learn from them, so as to guarantee productive communication in the future. 

 

 



Communications Day Event


Communications Day Speakers


Communications Day Program

VIDEO

I Jornada Internacional sobre Comunicación y Filantropía

Fundación Barrié

Fundación Barrié: I Jornada Internacional sobre Comunicación y Filantropía. Neill McG. Coleman

Fundación Barrié

Fundación Barrié: I Jornada Internacional sobre Comunicación y Filantropía. Mesa redonda

Fundación Barrié

Fundación Barrié: I Jornada Internacional sobre Comunicación y Filantropía. "Philanthropy and the media"

Fundación Barrié

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